Atencioblog

ace138:

“For the lead video off Passion Pit’s eagerly anticipated debut LP, 3 of our creatives banded together into a multi-headed directing beast. A beast we now call Hydra.

Inspired by the worn away layers of street art, advertising, and flyers plastered around downtown New York, they set out to create a world of distressed, animated paper. Think: Cases of spray glue, 2 video projectors, a couple of workhorse color copiers, untold reams of paper, 2 mannequins, 4 mexican wrestling masks, a stage full of carboard Moogs, and one 1971 Charger, covered in 3000 sheets of torn flyers.

The video, shot on the new handheld Canon 5d DSLR, was edited, tracked and composited in a normal post workflow. Then, every other frame, some 4305 of them, were printed out, crumpled up, spray mounted in stacks, and then reshot on homemade animation stands. A month of long nights, razor cuts, toxic fumes, and a terrabyte of stills later, we came out with this.

Enjoy. We had a blast making it.” - Humble

Video directed by the Humble collective. Passion Pit appear courtesy of Frenchkiss Records and Columbia UK.

Wow, great song, incredible video.