Director of Comedy Central's Key & Peele and other moving images.
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Pepsi Next - Behind the Scenes at Coke Chase

I got a call on Friday evening of last week asking if I’d be interested in directing an online ad for Pepsi using characters from Coca-Cola’s “Coke Chase” Super Bowl ad campaign. It was a rough idea, and they wanted to shoot by Wednesday so we could finish it in time for the game. A week later, we ended up with the video above, and it’s really a testament to my great creative team that we were able to pull it off in such a short amount of time and have it turn out so well. The spot ended up being a lot of fun to shoot, I was able to cast several of my comedian friends as the lead characters, and they brought some humor to what easily could have been a pretty dry concept. All in all, a fun week, and I’m very happy with the end result.

  • Directed by Peter Atencio
  • Produced by Christian Heur, Kellyn Parker, Bryson Pintard, and Chris Bruss
  • Written by Funny Or Die
  • Cinematography by Charles Papert
  • Production Design by Gary Kordan
  • Edited by Zachary Anderson
  • Post Sound by Matthew Schwartz
  • Color by Trevor Durtschi
  • Construction / Practical Effects by Nicolas Plotquin
  • VFX by Fatal Farm
  • Creative Director for Pepsi Barry Rosen
  1. seanmobrien said: Really enjoyed your spot over the official Super Bowl one. Good Job.
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